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Luxury e-commerce2026

House of Urvé

A storefront for handwoven sarees, organised by the region each weave comes from and told through the people who make it.

Visit live site (opens in a new tab)
House of Urvé home page on desktop: a weaver at the loom under the line Bringing you India’s regional treasures
The same home page on a phone

01Region

Begin with a place.

A saree is named for where it is woven, so the store opens with a map rather than a menu. Choose a state and you are shown the weaves that come from it.

Regions are managed in the CMS, so the map fills in as the catalogue grows.

The Atlas: a map of India with Rajasthan highlighted and the prompt Trace a state to find its weave

02Collection

Let the collection speak first.

Every collection opens on its own full-width story: image, title and opening lines, all set per collection in the CMS.

The longer story folds away behind one link, so the pieces stay within reach. Open it and the page makes room for the full text. Close it and you are back among the weaves.

Beneath the story, the catalogue filters by type, region, weave, colour and price.

Taana Baana collection page with its story folded away and the pieces below
The same page with the collection story opened in full
Story foldedStory open

03Piece

Every piece carries where it came from.

Weave, material, colour, town and region are fields on each product, not lines buried in a description. The product page sets them out as a provenance card, and the same fields drive the catalogue filters.

Weave
Kota Doria
Material
Cotton and silk
Colour
Teal green with lime green
Town
Kota
Region
Rajasthan
Product page for Neer on a phone: gallery, price, provenance card and the story of the piece

04Hands

The people behind the cloth.

Artisan and journal pages give the weavers and their craft a place in the store itself, with photographs from the loom and essays on how each border is made.

From the Loom: black and white photographs of a weaver at a pit loom in Banaras and of the warp before weaving

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